Flash!: How to Market Your Company in Todays Instant World Susan F. Benjamin

ISBN: 9781440510144

Published: January 1st 2012

Unknown Binding

272 pages


Description

Flash!: How to Market Your Company in Todays Instant World  by  Susan F. Benjamin

Flash!: How to Market Your Company in Todays Instant World by Susan F. Benjamin
January 1st 2012 | Unknown Binding | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 272 pages | ISBN: 9781440510144 | 3.46 Mb

A customers decision about a product or service happens in less than a fraction of a second. And the company that knows how to make that first impact--that flash--is ahead of the field. In this revolutionary book, Susan Benjamin shows you how toMoreA customers decision about a product or service happens in less than a fraction of a second.

And the company that knows how to make that first impact--that flash--is ahead of the field. In this revolutionary book, Susan Benjamin shows you how to tap into consumers gut reactions, using them to build powerful marketing campaigns.

With examples from both large and small companies, she demonstrates how to:Find attention-getting taglines that will generate client interestUse online networks and social media to create viral BuzzProduce a website that will grab viewers attention and hold itThe right words, the right symbols, the right marketing can evoke that sudden burst of enthusiasm that will keep buyers coming back over and over again. This book helps you understand how to spark that valuable energy.

Because it all happens in a flash!



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